Have a look at this great piece on getting rid of the R word by Tim Villegas. Using the word is a hurtful habit. Our son knows it’s an insult. For people who say, “It’s just a word” or “Don’t be so sensitive,” try getting one of those ‘Hello … I’m…’ stickers, write “A Retard” on it and wear it in plain sight for a few days. Don’t explain it. Just let people say what they’re going to say. Because, really, it’s just a word, right?